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When the client said, "Launch our new product," we took it to heart...and gave them their biggest product launch in 75 years.

Arkon™

Bayer went hunting for a niche audience who were committed to their dogs. We waded right into that challenge.

Gordon's customers are proud, intelligent stewards of their land who think you need to close Pat's portfolio and go outside.

To reach sporting dog owners, you have to know how to find them and talk to them. It starts with waders and a duck call.

Talking with Dr. Dimond is one of the highlights of my career. This visionary had stories to tell. And heavily spiked tea.

Don't call UMKC a "suitcase college." Roos don't home on weekends - they go to the lab.

Products and brands need to evolve. But evolution takes time, and who has time?

I'm not a big fan of advertorials, but when they win industry media awards like this one did, well...

Some ad creatives think Ag marketing is boring. To them, I say, "We have a flame thrower."

Ever seen how happy a horse is when let loose in a pasture? Pure, unfettered joy. Horse people know what I'm sayin'.

The veterinarian is the hero in this campaign, but you are your dog's hero. You should drive her to the park right now.

Another in the "PRN: Possible" series. I happily share credit with my AD and a napping miniature pinscher named Angus.

We wanted to tell PBI customers and partners thanks, but also that we know what they go through every day. So we did.

"We need the most common bugs on farms. Pat, get a spider and an angry giant hornet. I'll get the ants." - My AD partner

One of my "Southern Myths" was that we needed a 3-week shoot at Augusta. I had to settle for Adobe Stock and pimento cheese.

If there's anything better than bare feet in thick, cool grass, I don't know what it is. No thistles, please.

It's not just about killing weeds, people. It's about the lawn lifestyle. In this iteration, it's the rural lawn lifestyle.

It's a dog's life, and with PetVisionPro, it looks pretty good.

Ask a farmer: a big pile of dead flies isn't as gross as a barn full of live flies.